Competition is always there and always getting stronger.
Competition is both local and global.
Costs are rising, markets are tougher.
Whether you are in front or trying to get there, you cannot afford to stand still.
The Implications:
Losing markets and market share lowers shareholder value.
The market's perception of your product is weaker.
Good staff will be more difficult to obtain.
Instead of rational policies, fire-fighting determines decisions that tend to be short-term positive and long-term dangerous.
Ideally, you need to:
Sharpen your competitive edge.
Clients have said:
"I am writing to thank you for the assistance you have given to the company over the recent years. Thanks to the McQuaig System of assessing potential employees and your assistance in interpreting the information, I have managed to build a team within the company of the highest calibre and certainly we are in the strongest position in terms of employees that the company has experienced in its 25 year history."